The Digital Approach

The Digital Approach: Resources and structures for online communications

Digital communications is essential for all global organizations but critical for those aimed at young people. In addition to our annual research project for W100 members, The World 100 Reputation Network set out to explore approaches to online communications at top global universities. The research explores budgets, teams, in-house capacity, outsourcing, approaches to monitoring and evaluating digital communications, policies and guidelines, internal training and more.

The survey was developed in conjunction with digital communications representatives from seven leading global universities in the UK, Europe and North America. The research findings are based on survey responses from heads of digital at 37 universities across 15 countries.

The full report covers the following:

Available for purchase now:

W100 Research Members £1,000 // W100 Discover Members £1,500 // Non-Members £2,000

For further information, or to order the report, please contact