The Digital Approach

How are world-class universities resourced and structured to achieve best practice in digital communications?

The Digital Approach: Resources and structures for online communications

Digital communications is essential for all global organizations but critical for those aimed at young people. In addition to our annual research project for W100 members, The World 100 Reputation Network set out to explore approaches to online communications at top global universities. The research explores budgets, teams, in-house capacity, outsourcing, approaches to monitoring and evaluating digital communications, policies and guidelines, internal training and more.

The survey was developed in conjunction with digital communications representatives from seven leading global universities in the UK, Europe and North America. The research findings are based on survey responses from heads of digital at 37 universities across 15 countries.

The full report covers the following:

  • Team size and structure
  • Non-central digital communications
  • Responsibility for digital communications
  • Twitter communications
  • Strategies for digital communications
  • Resourcing, budgets and salaries
  • In-house capacity and outsourcing
  • Intranets
  • Monitoring and evaluation
  • Rating digital communications activities
  • Training for digital communications
  • Challenges and the future
  • Identifying best practice

The full detailed report is available at the following rates:

W100 Research Members £1,000 // W100 Discover Members £1,500 // Non-Members £2,000

For further information, or to order the report, please contact