Digital communication is essential for all global organizations but critical for those aimed at young people. In addition to our annual research project for W100 members, The World 100 Reputation Network Digital Approach research set out to explore approaches to online communications at top global universities. The research explores budgets, teams, in-house capacity, outsourcing, approaches to monitoring and evaluating digital communications, policies and guidelines, internal training and more.

The survey was developed in conjunction with digital communications representatives from seven leading global universities in the UK, Europe and North America. The research findings are based on survey responses from heads of digital at 37 universities across 15 countries.

The research indicated that there is probably a generational disconnect, with senior leaders being less familiar with using digital (especially twitter) than younger managers.

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The Digital Approach Research 2017/2018: Resources and structures for online communications - Executive Summary

The full Digital Approach report covers the following:

  • Team size and structure
  • Non-central digital communication
  • Responsibility for digital communications
  • Twitter Communications
  • In-house capacity and outsourcing
  • Strategies for digital communications
  • Resouces, budgets and salaries
  • Intranets
  • Rating digital communications activities
  • Training for digital communications
  • Mentoring and evaluation
  • Challenges and the future
  • Identifying best practice

The full findings are available to members via the resources page.