Webinar:Building a storytelling ecosystem: The nexus between brand and communications

A senior leader specialising in strategic and structural transformation, Tracy recently joined the University of Newcastle as the Chief Marketing Officer overseeing the centralisation of brand, marketing, communication, and student recruitment. This role followed two years at the University of the West of England where she led a complex transformation of marketing, communication, internal engagement, alumni relations and philanthropy. Tracy entered the Higher Education sector at The Australian National University where she spent seven years leading the development of the University’s brand and marketing strategies.

Throughout her career, the achievements Tracy covets most include working with the Australian Prime Minister’s Office as the principle brand strategist for APEC Australia 2007, helping shape Canberra’s city brand through the Chief Minister’s Strategic Brand Advisory Board and the Canberra Convention Bureau Board, and helping change the lives of students by encouraging them to take up further study.

Mark is Head of World 100 and Reputation at The Knowledge Partnership, which manages the World 00 Reputation Network. He works with global universities, providing connections, insights and intelligence on reputation in higher education, and is a regular speaker at international conferences. He previously led communications and marketing activity at University College London (UCL) for nearly 10 years, helping to build reputation and establish it as a global brand.