Commonwealth Games: A case study in higher education marketing

If you watched the 2022 commonwealth games, even if just for 15 minutes, you won’t have failed to notice the prominent marketing of a certain Midland-based university. World 100 member, The University of Birmingham, was front and centre of nearly every shot of the sporting action.

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Webinar | Building a storytelling ecosystem: The nexus between brand and communications

In this webinar, we will explore an ecosystem that allows stories to live longer and reach further - developing a genuine connection with our audience that nurtures a deeper understanding of the positive impact we have in our communities.

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