More and more universities around the world are recognising the importance of their reputation and external relations activities to their success. As a result, more and more are finding a place for their senior communications or external relations professionals on their senior university leadership team.

Our invitation-only interactive webinar brings together specialists in reputation management with tangible experience in getting these discussions happening at the most senior levels and how this can impact your whole reputation strategy.

Our expert speakers will explore the following areas:

  • What is the experience of those who serve at the “top table” of their university?
  • How did they earn their place there?
  • What alternative models are there to ensure that communications/reputation and external relations are taken seriously and regularly discussed by the leaders of your university?

This webinar will be interactive, allowing for discussions with speakers and delegates.

You can also submit questions for this webinar prior to the event, via the registration form.

  • Audience: By Invitation Only
  • Date: Monday 20 February
  • Time: 1500 GMT
  • Duration: 1 hour
  • Location: Online

Can’t attend the webinar itself? The webinar plus Q&A will be available on-demand for members who can’t attend.

About the Speakers

Alan Ferns Webinar Speaker

Alan Ferns

Consultant & Formerly Associate Vice-President for External Relations and Reputation, The University of Manchester
Andrea Farquhar, Webinar Speaker

Andrea Farqhuar

Assistant Vice-President Communications and Public Affairs, McMaster University
Tania Rhodes Taylor

Tania Rhodes-Taylor

CEO, Otus Advisory International Higher Education Consultancy and Coaching Practice

Alan Ferns is a communications and marketing professional with a proven track record of building winning teams and translating strategies and goals into distinctive brands and campaigns which produce results.

He is an experienced leader and qualified executive coach who led communications during a successful higher education merger and built the brand that has transformed the global reputation of The University of Manchester.

He is now working as a reputation and communications consultant and leadership coach is a trustee with Citizens Advice and is also a community volunteer in Salford.

Andrea leads a team at McMaster University that is responsible for strategic reputational management, marketing, and media relations, digital media communications, fundraising communications, and the alumni magazine, government and community relations, and internal communications. Her early career was in media, where she was a reporter and newsreader.

Tania is a senior higher education leader with an established reputation for the delivery of strategic and innovative solutions. Her career has spanned all sectors and four continents, with the last fifteen years enjoyed in universities. Her most recent university role was in Australia, where she spent five years as the Vice Principal of External Relations at the University of Sydney. Her portfolio covered industry and community engagement, marketing and communications, media and public relations, all student recruitment, admissions and mobility, museums and culture, government relations and events. Tania was the first post-holder in this position at Sydney and, building on her experience in higher education, government and industry, grew the portfolio from the ground up.

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Watch the recording: