Ask someone on the street to name a prestigious university they will often name institutions with a long, rich history, established hundreds of years ago. But there are numerous institutions all over the world, founded much more recently, that are hot on the heels of those historical, elite universities. One of those universities is Aalto University, Finland, formed in just 2010.

World 100 Director Louise Simpson explored the origins and creative thinking behind the visual identity of Finland’s Aalto University during the THE Young University Summit, when she spoke to their president, Ilkka Niemelä.