A plenary from the 2017 Utrecht Conference on University of Glasgow's strategic reputational initiatives, with a specific focus on staff and stakeholders, hosted by Rachel Sandison, Vice Principal, External Relations, University of Glasgow.

A case study on change management and strategic communications to support the University of Glasgow’s bold future ambitions. The session outlined the why, how and now of a number of strategic reputational initiatives that have been developed successfully at the University of Glasgow – brand development, global profiling, communicating research excellence and fundraising – under the umbrella of the University’s 2020 Strategic Plan – “Inspiring People, Changing the World”.

“The University seeks to differentiate itself in a global context and this can only be achieved by using and reinforcing consistent evidence-based messages in the relevant language and media for each of our target audiences” Professor Andrea Nolan, Senior Vice Principal and Deputy Vice Chancellor.

2017 Utrecht Conference: Day 2 Plenary 4 - Masterminding Metamorphosis: Taking Staff and Stakeholders in a Bold New Direction - Rachel Sandison

Rachel Sandison is Vice-Prinipal, External Relations at the University of Glasgow. Previously, she held the roles of Executive Director of External Relations and Director, Marketing, Recruitment & International Office (MaRIO) at the university, where she has responsibility for leading an integrated service covering Marketing, Recruitment & Admissions, International Affairs and Development & Alumni Relations. Rachel is also the University’s Universitas 21 network Senior Leader.

Rachel is a Chartered Marketer; Chair of the Glasgow Economic Leadership HE/FE Marketing group; and a member of CASE’s US Commission in addition to sitting on a number of sector advisory boards. She is also a member of Faculty at the CASE Europe Strategic Marketing Institute and a current School Governor.

Previously, Rachel was the Director of Marketing, Student Recruitment and Alumni Relations at the
University of Aberdeen, UK.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.