A workshop from the 2017 Utrecht Conference on the last 10 years, and future years, of university reputation from the World 100 Reputation Network, hosted by Mark Sudbury, Head of Global Network Development, the World 100.
The World 100 Reputation Network celebrated 10 years of leading discussion and debate on the growing importance of reputation for top global universities. This workshop looked at what has changed over the past year in the higher education reputation landscape, such as the role and influence of university comms and globalisation and competition, and explored what the next 10 years may have in store.
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2017 Utrecht Conference: Day 2 Workshop 6 - The World 100@10: the Last Decade in Reputation and the Shape of Things to Come - Mark Sudbury
Mark joined World 100 Reputation Network as Head of Global Network Development and The Knowledge Partnership as Communications Consultant in 2017. He led communications and marketing activity and University College London (UCL) for nearly 10 years, helping to build reputation and establish it as a global brand. Mark was one of a small group of Communications Directors who came together to establish the World 100 Reputation Network in 2007, and became its first Chair. He has presented at conferences around the world on university reputation, communications and marketing. He has also played key roles in the networks of Communications Directors at the League of European Research Universities (LERU) and the Russell Group.
Earlier in his career, Mark worked for the UK government where he managed communications around legislation which led to a ban on smoking in public places. He was Head of Public Affairs at the Football Association, the governing body for soccer in England, and started his career at the University of Sussex.
If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.