A plenary given by Professor Santa J. Ono, the President and Vice-Chancellor of the The University of British Columbia, on brand building and how UBC's strong, authentic brand differentiates it as a public university at the 2018 UBC conference.

The University of British Columbia, Canada, hosted the 2018 annual conference, attracting university leaders from around the world.

Professor Santa J. Ono is the President and Vice Chancellor of the University of British Columbia, a global centre for research and teaching with over 65,000 students and 16,500 faculty and staff. The epitome of the university president in the digital age, he is a renowned social-media institutional champion. Professor Ono’s keynote, Brand-building in a Bowtie: A Presidential Perspective, will explore how a strong, authentic brand differentiates UBC as a public university, and how as president he works to build the brand through authentic leadership.

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2018 UBC Conference Presentation: Plenary 3 - Brand-building in a Bowtie: A Presidential Perspective - Santa Ono

Professor Santa J. Ono is the President and Vice Chancellor of the University of British Columbia, a global centre for research and teaching with over 65,000 students, 16,500 faculty and staff, and a $2.5-billion operating budget. Prior to his appointment in 2016, he served as president of the University of Cincinnati. Inside Higher Education named him America’s most notable university president in 2015. In 2016, the American Council on Education awarded him the Reginald Wilson Diversity Leadership Award.

As a professor of medicine and biology, Professor Ono has worked at Harvard, Johns Hopkins, University College London, and Emory universities. He was also inducted by Johns Hopkins into its Society of Scholars, and as a Fellow of the Royal Society of Chemistry, the Canadian Academy of Health Sciences, the American Association for the Advancement of Science and the National Academy of Inventors, USA. Professor Ono’s research encompasses the immune system, eye inflammation and age-related macular degeneration.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.