Managing a Public Brand, as told by Bryan Daisley, Senior Director Marketing Operations and Alanya Cannon, Director Brand Management of University of Washington at the 2018 UBC conference.

The University of British Columbia, Canada, hosted the 2018 annual conference, attracting university leaders from around the world.

When the University of Washington (UW) launched its brand platform in 2014, it made brand management tools and guidance accessible to the entire community through a public web site, staying true to its own “public as a philosophy” pillar in doing so. This decision made all the difference. Find out from Alanya Cannon, Director of Brand Management, and Bryan Daisley, Senior Director of Integrated Marketing Operations, how the UW manages a brand and a comprehensive campaign in the public eye.

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2018 UBC Conference Presentation: Plenary 2 - Managing a Public Brand - Brian Daisley, Alanya Cannon

Bryan Daisley directs operations for the University of Washington’s 80-person central marketing team, including organization-wide management of its budget, personnel and workflow-related processes. In addition, he oversees the events, web development and project management programs, and is currently directing the creative program on an interim basis. Bryan is a senior adviser to the UW’s Chief Marketing and Communications Officer, drawing on a systems thinking approach and a background in community engagement to contribute to the development of UW’s institutional brand strategy.

Alanya Cannon is the Director of Brand Management at the University of Washington, where she has enjoyed the last 18 years of her career. Her background is in Graphic Design, Art Direction, Creative Direction and project management. In her current role as one of the most enthusiastic ambassadors of the UW’s Boundless brand she says, “I act as both a brand cheerleader and the brand police here at the UW.” She developed and manages the UW brand resources site, which provides tools and resources to aid the UW community in brand adoption.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.