The last 18 months have taught us the value and impact of genuine engagement. They have cemented the role our universities play as anchor institutions in our communities. And they have thrown us all into a digital-first environment.

The University of Newcastle took this time to reinvent its engagement with community by breaking down the barriers between brand and communications through storytelling.

In this webinar, we will explore an ecosystem that allows stories to live longer and reach further – developing a genuine connection with our audience that nurtures a deeper understanding of the positive impact we have in our communities.

  • Date: 20th October 2021
  • Time: 9 AM UK // 7 PM Sydney
  • Duration: 1 hour
  • Location: Online

Can’t attend the webinar itself? The webinar plus Q&A will be available on-demand for members who couldn’t attend.

About the Speakers

tracy chalk

Tracy Chalk

A senior leader specialising in strategic and structural transformation, Tracy recently joined the University of Newcastle as the Chief Marketing Officer overseeing the centralisation of brand, marketing, communication, and student recruitment. This role followed two years at the University of the West of England where she led a complex transformation of marketing, communication, internal engagement, alumni relations and philanthropy. Tracy entered the Higher Education sector at The Australian National University where she spent seven years leading the development of the University’s brand and marketing strategies.

Throughout her career, the achievements Tracy covets most include working with the Australian Prime Minister’s Office as the principle brand strategist for APEC Australia 2007, helping shape Canberra’s city brand through the Chief Minister’s Strategic Brand Advisory Board and the Canberra Convention Bureau Board, and helping change the lives of students by encouraging them to take up further study.

Mark Sudbury Round

Mark Sudbury

Session Chair

Mark is Head of World 100 and Reputation at The Knowledge Partnership, which manages the World 00 Reputation Network. He works with global universities, providing connections, insights and intelligence on reputation in higher education, and is a regular speaker at international conferences. He previously led communications and marketing activity at University College London (UCL) for nearly 10 years, helping to build reputation and establish it as a global brand.

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