The first Discover the World 100 event took place recently in Amsterdam.

The event engaged directors from top-ranked northern European Universities including 7 of the 11 world-ranked Dutch institutions.

Delegates heard from Directors of Communications, International and Marketing from UCL, Aarhus University and Lund University on how the World 100 Network enhances capacity to manage issues of reputation, to build international relations, and to develop strategy.

PG Kroeger, Editor in Chief of ScienceGuide, and Yasha Lange, Head of Corporate Communication at the University of Amsterdam offered their views on the challenges of building and maintaining global reputation.

Please click here to view the full programme.