An Introduction to Glasgow was presented by Neal Juster, University of Glasgow on Day 1 of the Glasgow study tour in 2016.

Each annual conference is preceded or followed by a Study Tour hosted by a top global university. Study Tours, available to members only, are two-day visits to a peer university to explore its strategic areas of research, strength and teaching expertise while soaking up the culture of the city.

In 2016 Glasgow hosted the study tour, as part of the 2016 Dublin Conference which took place at University College Dublin (UCD) in Dublin, Ireland, from 6 – 7 October. The conference focused on how universities communicate their university reputation and research through storytelling and cultural heritage.

The theme focus, ‘Higher Narrative: Communicating University Reputation and Research through Storytelling, Culture and Heritage’, is one the Irish might rightly argue to be experts in, and it explored how you create interest in your present and future, through good brand narratives, compelling research stories and social media.

In this session Senior Vice Principal and Deputy Vice Chancellor, Neal Juster provided an overview of key facts and information about the University from league tables to strengths, international reach and world-changing innovations.

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Glasgow Study Tour 2016: Day 1 - Introduction to Glasgow - Neal Juster

Neal Juster was appointed Vice-Principal for Strategy and Resources at the University of Glasgow in August 2007.

His responsibilities include developing and implementing the University’s strategic plan, leading the annual planning cycle and prioritising the rolling, ten year capital plan.

Immediately prior to his appointment to the University of Glasgow, Neal was Pro Vice-Principal at the University of Strathclyde (2006-7). In this role he had strategic oversight of the academic requirements of the University Estate, the University’s Cultural Activity and the Office of Marketing and Communication which was responsible for student recruitment, international activity, alumni relationships, external events, fund raising and development, advertising, web development and press releases.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.