In October 2022, Head of The World 100 Reputation Network, Mark Sudbury contributed to an article for Times Higher Education. The piece explored whether universities were able to achieve a reputational gain during the COVID-19 pandemic, primarily through related research. This topic was also the focus of The World 100 Reputation Network's research in 2020/2021, giving Mark a unique perspective within the discussion. 

A key session at the World 100 Reputation Network annual conference in Montreal in October 2022 focused on how universities are engaging with governments in the post-pandemic world and using those relations as a key driver of institutional reputation.