Reputation Matters

Brand new W100 Social Media Rankings now available

Posted on Oct 2, 2019

The brand new W100 Social Media Rankings are now available, providing a much more comprehensive view across a range of platforms than the previous Twitter Engagement Rank. The new ranking covers the period July to September 2019 and measures engagement with Twitter, Facebook, LinkedIn, Instagram and YouTube amongst the social media followers of nearly 500 leading universities. The ranking is available on the W100 website; and members can contact research@theworld100.com to find out about access to the full detailed data and...

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Rankings Watch – reputation increasingly driving ranking performance

Posted on Oct 2, 2019

Universities with a strong focus on building reputation are winning the race for global recognition, according to analysis of data from the latest THE World University rankings released in mid-September. 83% of members of the World 100 Reputation Network, which represents leaders in communications and marketing in more than 50 global universities, improved their research or teaching reputation scores (or both) in the THE Rankings. International reputation is key to progress The results of the reputation surveys undertaken by THE contribute 33% of the total score in their rankings, and...

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A Reputation for Relevance – highlights from the Manchester conference

Posted on Oct 2, 2019

Universities around the world are finding innovative ways of engaging with local communities, with a wide range of examples shared at the recent World 100 Reputation Network conference hosted by the University of Manchester. However, the conference – under the theme A Reputation for Relevance – also heard that universities must be fully committed to these efforts within the context of increasing challenges to their role from wider society. Nearly 100 leaders in reputation management at leading global universities in 12 countries gathered in Manchester for 3 days of intensive...

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Still time to book for the W100 conference

Posted on Jul 22, 2019

We are only a few weeks away now from the W100 Reputation Network Annual Conference at the University of Manchester, 9-11th September. With all the recent focus on the 50th anniversary of the moon landings, we are all looking forward to hearing from Professor Brian Cox, whose visibility in the media has ratcheted up still further. Other sessions recently added on the theme of A Reputation for Relevance include a focus on sustainability led by the University of Navarra, and a discussion around models of university fundraising to benefit local communities. Book your place for the leading...

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THE Reputation Rankings – a copy-paste case

Posted on Jul 22, 2019

THE released their latest Reputation Rankings at a summit in Hong Kong, giving the first indication of the results from their academic reputation surveys carried out earlier this year. As ever with this ranking, there was virtually no change in positions from the previous year. As we have pointed out before, the methodology employed tends to reward the superbrands – and unsurprisingly, the top 10 remained exactly the same compared to last year. THE only ranks the top 50 because they admit that the differentials between institutions after that point become too narrow. And this year, there was...

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Academic reputation success for W100 members

Posted on Jul 22, 2019

46 of the 52 W100 Reputation Network members improved or maintained their academic reputation scores compared to the previous year in the latest QS table, as the rankings season gets into full flow. QS released their World University Rankings 2020 at the end of June, followed by the THE Reputation Rankings in mid-July, with the latter showing predictably little change. The headline results from QS showed continuing declines for UK and US universities and the growth of Chinese influence. Two thirds of UK universities dropped in the rankings, attributed by QS to declining employer reputation...

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