The Reputation Opportunity - The pandemic has highlighted the role of universities and academic research as a key contributor to society as never before. But have institutions been able to gain a reputation advantage from research they have shared during the period?

The World 100 research project for 2020/2021 explored how universities have used the visibility of COVID-19 research to build profile.

We will be running two seminars for our members where we will present key findings and also give members the opportunity to join the discussion.

UK, Europe and N America

  • Date: 27th January 2022
  • Time: 0900 EST/1400 GMT/1500 CET
  • Duration: 1 hour
  • Location: Online
Register Here

Asia and Australia

  • Date: 8th February 2022
  • Time: 0600 GMT/1400 SGT/1500 JST/1700 AEDT
  • Duration: 1 hour
  • Location: Online
Register Here

Can’t attend the webinar itself? The webinar plus Q&A will be available on-demand for members who couldn’t attend.

The Research

The research, which took place between July and October 2021 aimed to explore three key questions:

  • How well do key audiences understand the role of universities in supporting Covid-related scholarship – epidemiology, treatments, vaccines, behavioral psychology, economic impacts/recovery?
  • Has the visibility of high-profile academics translated into reputational benefits for their universities?
  • What’s the impact of negative views of science or COVID-19 related research during pandemic (herd immunity, anti-lockdown feeling) on universities?

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