In 2021, it is impossible to discuss the subject of reputation without looking at the impact of Covid19, and this is perhaps another key sign that an institution’s reputation cannot be solely attributable to rankings.

Rankings and reputation are entwined but reputation is about more than rankings. That was the key conclusion from a World 100-moderated session at the THE Arab Rankings Forum on 27 July. World 100 Director Louise Simpson discussed ‘Using Rankings to Enhance Reputation’ with a panel of experts from some of the biggest universities in the Arab region.