A presentation from the 2014 Michigan conference, given by Helen Connell, Associate Vice-President, Communications and Terry Rice Director (Marketing and Creative Services), Western University.

The presentation was entitled ‘Canadian Edge Cutters- How Western Evolved its Communications to Reflect Sectorial and Social Change and Sharpen its Act’.

In this session, the presenters took a look at sectorial and social changes, such as a decrease in government funding and a need to compete internationally, and talked the audience through how Western University evolved its communications and rebranding to adjust to them. The presentational also looked at how rebranding was the most visible and controversial change that the university implemented.

Want to continue reading?

The rest of this content, and much more, is only available to our members. Consider becoming a member today…

If you are already a member please login to view this content.

2014 Michigan Conference presentation: Canadian Edge Cutters- How Western Evolved its Communications to Reflect Sectorial and Social Change and Sharpen its Act

As Associate Vice-President of Communications and Public Affairs, Helen Connell oversees Western’s community and media relations, employee and fundraising communications, Western News and the Western Alumni Gazette magazine, and all universitywide marketing and advertising programs.

Terry Rice completed the High Potentials Leadership Program at Harvard Business School (Executive Education) in 2014. He earned his Bachelor of Fine Arts degree (1998) and his Master of Arts degree (Journalism 2000) from Western University and since August of 2000 he has worked full-time in the University’s Department of Communications and Public Affairs. His diverse background has included an internship and contract work at CBC Sports (Hockey Night in Canada) as well as a variety of positions at Western where he is currently the Director of Marketing and Creative Services.

Terry leads a team at Western that sets strategy and produces print and electronic projects that support: undergraduate recruitment, alumni and development communications, homepage web design, social media and mobile communications.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.