A presentation from the 2014 Michigan conference, given by Michael Stopford, Executive Vice-President, former Global Corporate Strategy and Higher Education, Weber Shandwick.

The presentation was entitled ‘Creating the Fizz Factor; Reputational Lessons from Coca-Cola and the Corporate World Applied to Higher Education’.

In today’s highly competitive global landscape, universities have to be as intentional as corporations in framing their reputation and attracting students, faculty, administrators and funding.

2014 Michigan Conference presentation: Creating the Fizz Factor; Reputational Lessons from Coca-Cola and the Corporate World Applied to Higher Education

Michael Stopford serves as global corporate strategist for Weber Shandwick and leads the firm’s international higher education practice. He focuses on international strategic communications and reputation management, issues and crisis communications, global public affairs and stakeholder engagement for leaders of multi-nationals, the global public sector and higher education. He has had extensive experience advising corporate CEOs and university presidents on reputation management, communications strategy, public affairs, global government relations and international expansion.

Prior to joining Weber Shandwick, Michael held senior positions with NATO. In an earlier assignment, Michael served as Senior Assistant for International Affairs to the President of American University, Washington DC. Michael also serves on the boards of various institutions of higher education, and has taught at Georgetown’s School of Foreign Service, American University, Johns Hopkins SAIS and currently teaches at Milan University for Design and Communications.

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