A workshop from the 2015 Sydney conference, hosted by Louise Simpson, Director, The World 100 Reputation Network and Adam Cresswell, Consultant, The Knowledge Partnership.

The workshop was themed around ‘The Dream Team: Resourcing and structuring reputation and recruitment in the real and perfect world’. 

The World 100 research for this year looks at the way global universities structure and organize their communications, marketing, and international offices. What works best? Is there a right model? And what is the right spend for a global university when it comes to reputation management?

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2015 Sydney Conference Presentation: The Dream Team: Resourcing and structuring reputation and recruitment in the real and perfect world

Louise is an expert in education reputation management with a focus on research-intensive universities. In 2007, she created The World 100 Reputation Network. She consults widely on reputation for universities in the UK and further afield in Europe. She has recently completed an MPhil at Manchester Business School on measuring reputation and the impact of rankings on reputation in higher education.

Before consultancy beckoned, Louise was Director of Communications for the University of Cambridge, advising on public relations and public affairs across the university and colleges.

Adam joined The Knowledge Partnership in 2009 after graduating from Aston University with a degree in Marketing. He has been highly involved with the World 100 Reputation Network, organising the first annual conference at The University of Hong Kong in 2010. He has also worked on a number of research projects for the Network, including WASP, a website analysis tool, and Aurora, a media impact monitoring service. As a researcher at The Knowledge Partnership, he has worked closely with a number of UK universities on issues of portfolio development and course optimisation.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.