A presentation and workshop from the 2016 Dublin conference, hosted by Paul Andrew, Vice President for Public Affairs and Communications, Harvard University. 

Both the presentation and the workshop were focused on the theme of campaigns. Specifically the presentation was entitled around ‘Connective Campaigns -Storytelling in the age of engagement’, followed by the Campaigns with Clout workshop.

Presentation overview: At a time of deep mistrust of institutions, and in what some have called the ‘post-fact’ era, what attributes make for leading institutions, and how can communicators contribute? Connection, integration, engagement, and values are among the key ingredients

The workshop discussion engaged participants in sharing case examples and viewpoints on the big issues facing higher education communicators. Why audiences matter and how do we engage with them? How do we integrate across platforms? What messages do we want to send? What breaks through?

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2016 Dublin Conference Presentation: Connective Campaigns -Storytelling in the age of engagement - Paul Andrew, Harvard University

2016 Dublin Conference: Workshop 1. Campaigns with clout, Paul Andrew, Harvard University

Paul Andrew oversees the University’s core external communications functions, as well as regulatory and community engagement efforts in Boston and Cambridge, and Harvard’s relationships with federal, state, and local policy makers and stakeholders.

As Vice President, Andrew has developed and implemented coordinated communications and advocacy strategies for key University priorities and strategic initiatives. He also acts as spokesperson and adviser to the President, Provost, and other University leaders.

Prior to joining Harvard, Andrew was Executive Vice President and chief growth officer at Weber Shandwick in Boston, a leading global strategic communications consultancy, where he advised governments, non-profits, trade organizations, and companies around the world.

A native of the United Kingdom, Andrew has also served as an adviser to Gordon Brown, then Britain’s Chancellor of the Exchequer, and as director of communications for the European Parliamentary Labour Party in Brussels. He has extensive experience in international affairs, having led communications strategies for the National Democratic Institute; the Caribbean Community; and the UN-supported International Trade Center in Geneva. He has also advised governments and leaders in Asia, Europe, Latin America, the Middle East and Africa on communications and message development.

Andrew began his career as a reporter and has been a frequent commentator for the BBC, CNN, and Fox on politics and international affairs. He has presented on communications, reputation management, message development, and crisis strategy for a wide range of organizations including CASE Europe and the Building Universities Reputation International Conference at the Universidad de Navarra in Spain.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.