A workshop from the 2016 Dublin conference, hosted by Dan Dillon, senior vice president and chief marketing officer, Arizona State University.

The workshop was entitled ‘Brand Health Monitoring And Management’.

How do you prove the value of reputation management if you don’t measure impact? Dan Dillon shared some of the ways he measures, monitors, and manages brand-building efforts at ASU. Delegates were then invited to share their own evaluation thoughts and issues.

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2016 Dublin Conference: Day 2 Workshop 1. Brand Health Monitoring and Management - Dan Dillon, Arizona State University

Dan Dillon, Jr. was appointed SVP Chief Marketing Officer for Arizona State University in September 2013. In this role, he is responsible for raising the prestige of, and affinity for, ASU. Dan’s passion for marketing began when he was 10 years old accompanying his father on the weekends to General Mills World Headquarters where his father was the Director of Marketing for Big G Cereals.

This early childhood experience led to a 28-year marketing career in the Consumer Packaged Goods and Restaurant industries. Dan has helped build some of the biggest and most successful consumer brands throughout the United States and Europe such as Weight Watchers, Ore-Ida, Healthy Choice, Diet Coke, and Coke Zero. The last seven years were spent as Chief Marketing Officer for Outback Steakhouse and most recently as EVP Chief Branding Officer for Ruby Tuesday, Inc.

The W100 Annual Conference 2016 took place at University College Dublin (UCD) in Dublin, Ireland, from 6 – 7 October. Eilis O’Brien, Director of Marketing and Communications, University College Dublin, was our host. The conference focused on how universities communicate their university reputation and research through storytelling and cultural heritage.

The theme focus, ‘Higher Narrative: Communicating University Reputation and Research through Storytelling, Culture and Heritage’, is one the Irish might rightly argue to be experts in, and it explored how you create interest in your present and future, through good brand narratives, compelling research stories and social media.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.