A workshop from the 2016 Dublin conference, hosted by Dasha Karzunina, International Research Liaison, QS World Rankings.

The workshop was entitled ‘How to tell your story to prospective students’.

Your students are your best brand ambassadors. This is widely overlooked by universities, however. The session delves into why talking to current and prospective students is important, citing case studies and international student trends from all over the world.

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2016 Dublin Conference: Day 2 Workshop 2. How to tell your story to prospective students - Dasha Karzunina, QS Intelligence Unit

As International Education Specialist in the QS Intelligence Unit, Dasha combines a largely public-facing role with extensive involvement in the unit’s research, analysis, and rankings delivery. Leading on key partner and client relationships, she regularly liaises with university officials and presents at higher education conferences worldwide. She has been leading on the QS University Rankings: Emerging Europe and Central Asia project since its inception in 2014.

Dasha specialises in qualitative research, having run focus groups with prospective international students all over the world. She comes from a student leadership background, having represented the academic interests of over 30,000 students in one of the biggest Students’ Unions in the UK.

She has a BSc in Maths and Philosophy from the University of Nottingham.

The W100 Annual Conference 2016 took place at University College Dublin (UCD) in Dublin, Ireland, from 6 – 7 October. Eilis O’Brien, Director of Marketing and Communications, University College Dublin, was our host. The conference focused on how universities communicate their university reputation and research through storytelling and cultural heritage.

The theme focus, ‘Higher Narrative: Communicating University Reputation and Research through Storytelling, Culture and Heritage’, is one the Irish might rightly argue to be experts in, and it explored how you create interest in your present and future, through good brand narratives, compelling research stories and social media.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.