A workshop from the 2016 Dublin conference, hosted by Stephen Thompson, Head of Digital Engagement, The University of Sheffield. 

The workshop was entitled ‘Telling The Research Story Through Content And The Media’.

The workshop looked at strategies and tactics for using a variety of digital content to communicate a research story in the media.

The W100 Annual Conference 2016 took place at University College Dublin (UCD) in Dublin, Ireland, from 6 – 7 October. Eilis O’Brien, Director of Marketing and Communications, University College Dublin, was our host. The conference focused on how universities communicate their university reputation and research through storytelling and cultural heritage.

The theme focus, ‘Higher Narrative: Communicating University Reputation and Research through Storytelling, Culture and Heritage’, is one the Irish might rightly argue to be experts in, and it explored how you create interest in your present and future, through good brand narratives, compelling research stories and social media.

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2016 Dublin Conference: Workshop 2. Telling the research story through content and the media - Stephen Thompson, University of Sheffield

Steve Thompson is the Head of Digital Engagement at the University of Sheffield, with a focus on digital communications and showcasing research and its impact.

The University of Sheffield COP 21 communications campaign won the 2016 CASE European District Circle of Excellence Platinum award for Best Practices in Communications and Marketing. Stephen’s team was responsible for the production of the latest #weareinternational film, created to re-launch the campaign in the wake of the UK EU referendum. This campaign and film was supported by a number of sector bodies and over 100 universities and organisations across the UK.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.