Presentations from the 2013 York conference, given by Matt Schlientz, former Director of Communications and Marketing, University of Michigan.
Matt Schlientz’s presentation was entitled ‘Global U: Developing a top 25 higher education brand and the role of sport in reputation building’. The presentation looked at University of Michigan’s story, the central marketing, and communications structure, how they built their brand and the role of sport in reputation building.
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York 2013 Conference Presentation: Global U: Developing a top 25 higher education brand and the role of sport in reputation building
Matt brings more than 20 years of professional branding and marketing experience to the University of Michigan. Before joining U-M in 2010, Matt co-led a 25-person creative agency, whereas a partner and part-owner—he concentrated on building the education practice for the agency.
Through this experience, he worked with more than 35 different educational organizations around the country, with a focus on creative development and implementation of branding and marketing strategies.
As Director of Marketing for the University of Michigan, he oversees the Marketing Enterprise which includes three internal units – Michigan Creative, Michigan Media, and Michigan Photography. Their mission is to work with University leadership, the 19 schools and colleges, and numerous departments across the institution to develop creative ideas and implement strategic marketing solutions that will advance the global brand image and reputation of the University of Michigan.
Matt’s journeys have taken him around the country and around the globe, from Alaska to Australia and many points in between. All told, his professional and personal travels have taken him to 6 continents, more than 40 countries and territories, and to all 50 U.S. states. For him, both the benefits of travel and the benefits of education are key to broadening the mind, to embracing new ideas and cultures, to growing intellectually and staying young.
Matt is now Vice President for Marketing at Hillsdale College.
If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.