Presentation from the 2013 York conference, given by Louise Simpson, Director, The World 100 Reputation Network.
The presentation was entitled ‘World 100 PhD Students – how they choose top universities’. The session shared the approaches to the World 100 project to scope PhD student attitudes to university reputation and choice, conducted in 2013/14.
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York 2013 Conference Presentation: How PhD students choose top universities
The project considered how top students choose top universities for PhD study and what role reputation plays in attracting the best PhD students relative to the utilitarian factors such as location, facilities, price etc.
Director of The World 100 Network and higher education consultancy, The Knowledge Partnership, Louise is an expert in education reputation management, with a focus on research-intensive universities.
In 2006, she created The World 100 Network, a network and a research group evaluating the communications of the World Top 100 universities. She consults widely on reputation for universities in the UK and further afield. She has completed a thesis (MPhil) on how reputation is measured and the impact of rankings on reputation in higher education undertaken at Manchester Business School.
Before consultancy beckoned, Louise was director of communications for the University of Cambridge and worked there for 10 years, advising on public relations and public affairs across the university and colleges. She lives in Cambridge, and, when not thinking about university communications and reputation, thinks about gardens.
If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.