Presentation from the 2013 York conference, given by Christina Breddam, Deputy Director of Communication and Ulla Gjørling, International Director, Aarhus University, Denmark.

The presentation was entitled ‘Major change management: moving communications from Schools to the Centre. The pain and the benefits!’. The presentation looked at a merged institution with lots of different graphical identities, plenty of local autonomy and a not too strong taste for change. Add to that major organizational change in both academic and service structures, a strong commitment to quality assurance, a process of centralizing key functions such as communication and internationalization, and a profound ambition to professionalize and become a world player. It asked, Is this even possible? And what about the change management involved?

Taking the major changes at Aarhus University as a point of departure, the workshop spoke about change, change management and the process of transforming a regional player into a World 100 university

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York 2013 Conference Presentation: Major Change Management

As University Deputy Director of Communication at Aarhus University, Christina Breddam ́s primary responsibilities include leading the development and implementation of the university’s communications and marketing strategy and practices and securing the framework for the university’s joint communication. Christina runs a department with 8 units placed in different locations, supporting university senior management, faculties, and departments. The communication department is responsible for all aspects of communication; design and maintenance of the web site, news service, marketing, internal communications, publication service, video and photography, student recruitment and events.

Since her appointment in August 2012 one of Christina’s primary tasks has been, to support the implementation of a new organizational structure at Aarhus University, with one integrated administration and one level of communications support, bringing together the former locally based communication units and developing a new joint communication strategy.

Ulla Gjørling is International Director at Aarhus University with prime responsibility for the International Centre and its activities. International Centre provides services for student mobility in and out of AU, staff mobility, housing services, support to university management in international matters, partner portfolio, delegation visits, strategy and support of alliances, networks and partnerships that AU participates in.

Prior to her job at Aarhus University Ulla worked with evaluation and assessment within the educational sector, as an expert on blended learning with the Ministry of Education and as an editor of multimedia for education.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.