Presentations from the 2013 York conference, given by Richard Stenelo, International Marketing Director, Lund University and David Roberts, Director, The Knowledge Partnership.

The presentation from Dave Roberts was entitled ‘The Impact of fees on reputation and student choice’, which examined how higher fees are driving students to take a fresh look at what and where to study. Richard Stenelo’s presentation explored  the introduction of tuition fees to Lund University in 2011; why they were introduced, how they slotted into the university strategy, how they were marketed and results and outcomes.

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York 2013 Conference Presentation: The impact of fees on reputation and student choice

York 2013 Conference Presentation: Introducing tuition fees at Lund University

Richard Stenelo is currently the International Director and Deputy Executive Director for External Relations at Lund University. His responsibilities are International Marketing and Recruitment, Strategic Partnerships and Networks, externally funded projects, as well as Student Experience and Mobility.

Richard has worked in different roles at Lund University since 1995, mostly in the international field. Before joining the Division for External Relations, Richard was the Director for Executive Education at Lund University. In 2010, the Swedish parliament passed a bill to introduce tuition fees for non-EU students and, after the bill was passed, Richard was in charge of the implementation of the bill and marketing strategies at LU to attract International Students.

David Roberts leads The Knowledge Partnership higher education marketing practice and has over 20 years’ director-level experience, having been the first marketing director in the UK higher education sector in the late 1980s. He was the lead consultant on two groundbreaking sector-wide projects that have contributed to the development of new approaches to course development (i-MAP) and strategic university-wide marketing (MaXimizE), and has published numerous reports on topics such as the student experience, the market impact of tuition fees and league table rankings, distance education markets and word of mouth marketing.

Dave is credited with coining the term ‘the student journey’, now a stock phrase used in marketing and student experience circles. In addition to consulting in the UK, David also works with clients in Australia, New Zealand and Europe.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.