Presentation from the 2013 York conference, given by Mark Sudbury, former Director of Communications and International, UCL andJasper Steen-Winkel, Director of Communications, University of Copenhagen, Denmark.Mark Sudbury is now Head of Global Development at the World 100.

The presentation was entitled ‘Governance in university communications: Using internal networks to raise quality and create cross-school collaboration’.  Universities that follow devolved governance models often need to spend even more time and energy on getting people to communicate well. This session explored some issues and solutions.

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York 2013 Conference Presentation: Using internal networks to engage staff across the institution

In 2013, Mark Sudbury was UCL’s Director of Communications and Marketing, responsible for developing the profile and reputation of one of the world’s leading universities. He ran an integrated team covering media relations, web / social media, corporate events, student recruitment marketing and international recruitment.

Mark joined UCL in 2007 from the UK Government, where he led communications for major legislation that introduced a ban on smoking in public places. He was previously Head of Public Affairs at the Football Association and started his career at the University of Sussex.

As mentioned above, Mark Sudbury is now Head of Global Development at the World 100.

Jasper Steen Winkel is Director of Communications at the University of Copenhagen. He is head of The Communications Division, which is responsible for the overall branding of the university including press relations, science communication, the website and new media such as blogs and wikis, internal communications (intranet etc.), events, publications, and graphic design. The division creates guidelines and coordinates the work of approximately 100 press officers and web editors at the faculty and department level.

Jasper started his professional career in the Danish Ministry of Finance, followed by a career as a journalist and later managing editor of a Danish business newsletter. He has also worked as external lecturer at Copenhagen Business Schools MPA-programme (Master of Public Administration).


  • Political communication, public policy and agenda setting
  • Linking communication to corporate strategies
  • Change management, mergers and the use of strategic communication in large organisations
  • Dealing with new communication channels and technologies including the use of new media
  • Organizational IT and IT-governance

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.