A presentation from the 2015 Sydney conference, hosted by Michael Harms, Director of Communications, German Academic Exchange Service (DAAD)

The presentation was entitled ‘Study in Germany: The Beauty and the Beef of a Powerful Country Brand’. 

The German Academic Exchange Service, or DAAD, has been the driving force behind the creation of a powerful brand for higher education “made in Germany”. Together with its members, German universities, DAAD has been successful in using the positive connotation of German high-technology to market Germany universities on a global scale. Michael will share his insights on how this success has been achieved.

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2015 Sydney Conference Presentation: Michael Harms - Study in Germany: The Beauty and the Beef of a Powerful Country Brand

Michael Harms became DAAD’s Director of Communications in January 2015. Before assuming this role, he was Director of the DAAD Cairo Branch and was also entrusted with the directorship of the German Science Centre (DWZ) in Cairo, a joint initiative of nine German universities, research organisations, funding agencies, and educational institutions supported by the Foreign Office in Berlin.

Prior to joining DAAD, Michael headed the Department for International Affairs for the German Rectors’ Conference (HRK) in Bonn.

DAAD is the world’s largest agency for international academic cooperation and exchange. It is a free association of (all) German universities and works on a non-profit-basis. In 2015, DAAD had just celebrated its 90th birthday.

The DAAD supports academic exchange in
three strategic areas

  • Granting scholarships for the best
  • Enhancing structures for internationalisation
  • Providing expertise for academic Collaboration

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.