A workshop from the 2015 Sydney conference, hosted by Karen Carriero, Chief Marketing Officer, The University of Western Australia

The workshop was entitled ‘Pursue impossible: Capitalising on same time zone markets to reach large audiences’.

Karen coordinated the launch of a new brand for The University of Western Australia (UWA) to reflect its position as a contemporary place of teaching, learning, and research, as well as a global hub of excellence. The marketing principle that advocates ‘the right offer, the right time and the right place’ certainly holds true for UWA.

Karen’s workshop outlined how this strategy
played an important role in enabling UWA to make the best use of its time zone, location, and campus assets when taking the new brand proposition overseas.

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2015 Sydney Conference Presentation: Karen Carriero - Pursue Impossible: Capitalising on same time zone markets to reach large audiences

Karen Carriero, known as Kcee, manages the team responsible for the full range of communications functions within the Marketing and Communications Department. This includes media, public relations, corporate publications, publishing, brand strategy, marketing campaigns, UWA print, mail services, and the web marketing office.

Kcee has executive level and senior management experience working within the corporate, not-for-profit, and higher education sectors, and possesses a breadth of knowledge and experience in sales, marketing, media relations and public relations, board relationships, issues management, government relations, policy development, and community engagement.

Prior to joining University of Western Australia in June 2014, Karen was the Chief Marketing Officer at Curtin University.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.