W100 Annual Conference 2018: Vancouver, Canada

Differentiation and the World-Class University

The W100 annual conference took place at the University of British Columbia in Vancouver on 26-28 September. Philip Steenkamp, Vice President, External Relations at UBC was our host.

Colleagues from around the world gathered for the annual opportunity to engage in high level discussion and debate about reputation. 

The conference, focused on Differentiation & the World Class University, had a strong Canadian presence, with speakers from UBC including President Santa Ono, Adam Brownfield from Destination Canada talking about the success of the country brand, and Niraj Dawar, Professor of Marketing at Western University.

The rest of the world was also strongly represented, including speakers from Australia, Europe and USA; the University of Washington, one of the world’s leading public universities, shared their brand story. As well as speakers from leading global universities, including University of Sydney, University of Manchester, Utrecht University and University of Toronto, we also heard from Hootsuite, the innovative social media company based in Vancouver.

For W100 members, there was a choice of Study Tours, to University of Washington in Seattle prior to the conference, or the University of Calgary afterwards.

CONFERENCE PROGRAMMECONFERENCE SCHEDULEUNIVERSITY OF WASHINGTON STUDY TOUR SUMMARYUNIVERSITY OF CALGARY STUDY TOUR SUMMARY