2018 Conference Speakers

Andrea Farquhar

Assistant Vice President for Communications and External Affairs, McMaster University

Andrea leads a team at McMaster University that is responsible for strategic reputational management, marketing and media relations, digital media communications, fundraising communications and the alumni magazine, government, neighbourhood and community relations, and internal communications. Her early career was in media, where she was a reporter and newsreader.

Gloria Loree

Vice President, Global Marketing, Destination Canada

A proud storyteller for Canada, Gloria's 20+ years of experience in marketing and communications includes working in tourism, the arts and journalism. Working with influencers has taken her across Canada during the Olympic Torch relay, behind the scenes of reality TV shows like America's Next Top Model and on stage with Michael Buble in New York City. Previously she headed up the marketing for Vancouver's Granville Island. Other career experiences include working for Tourism BC in London and as a journalist and editor at magazines and newspapers.

She plays and coaches field hockey and would love to squeeze in more time for reading, gardening and mountain biking.

Bryan Daisley

Senior Director, Integrated Marketing Operations, University of Washington, Seattle

Bryan Daisley directs operations for the University of Washington’s 80-person central marketing team, including organization-wide management of its budget, personnel and workflow-related processes. In addition, he oversees the events, web development and project management programs, and is currently directing the creative program on an interim basis. Bryan is a senior adviser to the UW’s Chief Marketing and Communications Officer, drawing on a systems thinking approach and a background in community engagement to contribute to the development of UW’s institutional brand strategy.

Alanya Cannon

Director, Brand Management, University of Washington, Seattle

Alanya Cannon is the Director of Brand Management at the University of Washington, where she has enjoyed the last 18 years of her career. Her background is in Graphic Design, Art Direction, Creative Direction and project management. In her current role as one of the most enthusiastic ambassadors of the UW’s Boundless brand she says, “I act as both a brand cheerleader and the brand police here at the UW.” She developed and manages the UW brand resources site, which provides tools and resources to aid the UW community in brand adoption.

 

David Estok

Vice President Communications, University of Toronto

David oversees a team of marketing and communications professionals in digital media, brand marketing, media relations and communications. David has years of experience working in a collaborative manner in complex organizations in both the private and public sectors.

Prior to joining U of T, David was Vice-President, Communications for SickKids Hospital Foundation for five years. During that time, the Foundation was recognized for numerous awards in marketing and communications including a Silver Lion at Cannes for the “Better Tomorrow” campaign.

David was the Editor in Chief of The Hamilton Spectator, a large, suburban newspaper for three and a half years. Under his leadership the newspaper was nominated for 11 National Newspaper Awards, two Michener awards, dozens of Ontario Daily Newspaper Awards and was named best large-scale media organization in Canada. David is also a World 100 Academy trainer.

Philip Steenkamp

Vice President, External Relations, The University of British Columbia

Philip Steenkamp was appointed Vice-President, External Relations at the University of British Columbia effective December 1, 2015. In his role, he is responsible for fostering the university's reputation as a globally influential university and heads up key areas including government and community relations, communications, marketing, media relations, campus planning, and ceremonies and events.

His 17-year career in public service includes a number of posts. In B.C., he was deputy minister of advanced education; regional economic and skills development; tourism, culture and the arts; aboriginal affairs, and social development in the Premier's Office. In Ontario, he had concurrent responsibilities as deputy minister in the ministry of training, colleges and universities, and the ministry of education. Dr. Steenkamp holds a MA and PhD from Queen's University, Kingston, and a BA and BA honours from the University of Natal, Durban. His field of research and most of his teaching was in African history.

Rick Hart

Senior Director, Brand and Marketing, The University of British Columbia

Rick joined UBC in 2013 and is responsible for brand strategy, brand identity and institutional level advertising, social media and digital communications. The son of two academics, and an alumni of UBC's Sauder School of Business, it was only natural that Rick would one day apply his marketing experience to helping to grow UBC's profile and reputation.
Prior to joining UBC, Rick spent more than 20 years in integrated marketing communications agencies in Canada and the UK with his latest role being SVP, Client Strategy at McCann Worldgroup, Vancouver. A multiple CASSIE award winner for advertising effectiveness, Rick has helped guide brand and marketing communication strategies for international, national and local brands such as Hyundai, Cathay Pacific and BC Children's Hospital.

Cor Jansen

Director of Regional Co-operation and Strategic Alliances

Since 2017, Cor has served as Director of Regional Co-operation and Strategic Alliances for Utrecht University, working on the concept of the civic and toward a more inclusive and diverse university. Previously, Cor worked at the university as Director, Communication & Marketing for nearly 7 years. Prior to Utrecht University, Cor worked in the field of Communication & Marketing for several institutes of higher education including: University of Groningen, Vrije Universiteit Amsterdam, and HU Utrecht University of Applied Sciences and Utrecht Community College. He is also President of the Business Peloton Utrecht.

Mark Sudbury

Head of Global Network Development, The World 100 Reputation Network

Mark joined World 100 Reputation Network as Head of Global Network Development and The Knowledge Partnership as Communications Consultant in 2017.

He led communications and marketing activity and University College London (UCL) for nearly 10 years, helping to build reputation and establish it as a global brand. Mark was on of a small group of Communications Directors who came together to establish the World 100 Reputation Network in 2007, and became its first Chair. He has presented at conferences around the world on university reputation, communications and marketing. He has also played key roles in the networks of Communications Directors at the League of European Research Universities (LERU) and the Russell Group.

Earlier in his career, Mark worked for the UK government where he manages communications around legislation which led to a ban on smoking in public places. He was Head of Public Affairs at the Football Association, the governing body for soccer in England, and started his career at the University of Sussex.

Professor Niraj Dawar

Professor, Ivey Business School, Western University

Niraj Dawar Niraj Dawar is Professor of Marketing at the Ivey Business School, Canada.
Professor Dawar's is a leading expert on market-based sources of competitive advantage.
He is the author of the recent best-selling book TILT: Shifting Your Strategy From products to Customers, published by Harvard Business Review Press, November 2013, winner of the Strategy+Business Business Book of the Year Award.

His publications have appeared in the Journal of Marketing Research, Journal of Marketing, Harvard Business Review, M.I.T. Sloan Management Review, and many other academic and managerial outlets, and won several awards. Niraj Dawar has worked extensively with the senior management teams of companies including Algorithmics, Asahi Glass (Europe), BMW (AG), Cadbury-Schweppes (Global), HSBC (Asia), Microsoft (C.E.E.), Manulife Financial, McCain Foods (Worldwide), Telus (Canada), The Tribune Group (USA), L'Oreal (worldwide) and others.

Professor Masahiro Okamoto

Professor Emeritus & Special Advisor to the President, Kyushu University

Professor Okamoto is Professor Emeritus and Special Advisor to the President at Kyushu University. He has been Dean of Graduate School of Systems Life Sciences at Kyushu University since 2015, where his research major is Synthetic Systems Biology and Systems Science of Complex System. He is also a Distinguished Professor.

He was in charge of designing the new undergraduate school in Kyushu University, which distinguishes itself through its inclusion of Problem Based Learning (PBL) with Jigsaw method followed by the proposal of effective solution against various kinds of global scaled social problems including SDGs.

Previously, Professor Okamoto worked as Associated Professor for eleven years at Kyushu Institute of Technology, Japan, and spent three years as Postdoctoral Researcher at the University of Michigan Medical School, where he received his PhD. In Systems Biology.

Anders Frøland

Head of Events and Communication Support, Aarhus University

Anders has 30 years of worklife at the University of Aarhus, with 20 of these in communications. He has been Head of the Nordic Universities Communications Group for eight years and frequently contributes to national and international conferences. He was responsible for building the university’s web presence in the 90's and dealt with most communications tasks, including press, crisis communication, marketing, social media, research communication. Currently, he is Head of Events and Communications Support with special focus on major events, supporting researchers in attracting and planning major conferences and marketing the university in other areas. Aarhus University’s events department is unique in the Nordic university sector and builds on strong collaboration with the city.

Tania Rhodes-Taylor

Vice-Principal, External Relations, The University of Sydney

Tania joined University of Sydney as their first VP of External Relations during 2017. USYD, Australia's first university, is ranked in the top 50 universities globally, is probably the most comprehensive university in Australia and has over 65000 students, of which 42% are international. Her portfolio includes marketing and communications, industry and community engagement, government and media relations, museums, events and student recruitment and mobility. Tania has worked in Higher Education for eleven years and was at the IOE and QMUL in London prior to Sydney. Her earlier career was spent in industry with extensive experience in Asia and the United States.

Jane Chafer

Director of Communications & Corporate Affairs, University of Exeter

Jane has had a marketing and communications career that has taken her from mining, through chocolate to telecoms and now higher education. In February 2014 Jane joined the Executive team at the University of Exeter as the Director of Communications and Corporate Affairs. A Chartered Marketer and Fellow of the Charted Institute of Marketing Jane also holds the position of Chair for the Universities Marketing Forum.

The role at Exeter is interesting and diverse; having responsibility for the successful delivery of the institution's communications, marketing, student recruitment and student admissions. Leading a team of over 200 colleagues, Jane has initiated a number of projects to put Exeter firmly on the map as a world class university.

In her spare time Jane enjoys skiing and sailing and following Plymouth Argyle Football Club where she sits on the board as a Non-Executive Director.

Jacqui Marshall

Deputy Registrar and Director of People Services & Global Partnerships, University of Exeter

Jacqui is Deputy Registrar & Director of People Services and Global Partnerships at the University of Exeter. As Director of People Services and Global Partnerships, Jacqui is responsible for delivering all Human Resources, Organisational Development and Change, and Health, Safety and Wellbeing Services for the University. Jacqui also leads on the University Transformation programme and is Vice-Chair of the Russell Group HR Directors’ network.

Jacqui joined the University as Director of HR in July 2013. Previously, Jacqui was a Senior Civil Servant in the Ministry of Defence (MoD), where her most recent role was leading the department-wide Cultural Change Programme. Within her civil service career, she held a range of both HR and business appointments within the MoD including a secondment to DEFRA where she held the Board level appointment of HR Director for Rural Payments Agency.

Jacqui is a Fellow of the Chartered Institute of Personnel and Development, a Fellow of the Institute of Directors and a trained mediator and business coach. Jacqui is a trustee of Young Bristol, one of the largest youth charities in the South West and she mentors a range of people from both public and private sector.

Alan Ferns

Associate Vice-President, External Relations and Reputation, The University of Manchester

Alan Ferns is Associate Vice-President for External Relations and Reputation at The University of Manchester, the UK’s biggest and most popular university. He is responsible for providing coordination, leadership and strategic direction for a wide range of external relations and reputation building activities and functions.

Prior to taking up his current role in January 2017, Alan was Director of Communications and Marketing at The University of Manchester where he managed the award-winning central communications and marketing team. He also provided the strategy and leadership for a wider community of communications and marketing professionals across the University responsible for delivering communications and engagement activity for 40,000 students, 11,000 staff and 350,000 alumni.

Louise Simpson

Director, The World 100 Reputation Network

Louise is an expert in education reputation management, with a focus on research-intensive universities. She consults widely in the UK, and further afield in Europe and Japan, helping universities shape their brand messaging and strategic purpose. She has an MPhil in how reputation is measured and the impact of rankings at Manchester Business School and in 2017 established a reputation tracker to offer a deeper view of reputation across 12 different audiences. This is now being used by many UK universities.

Before consultancy beckoned, Louise was Director of Communications for the University of Cambridge, advising on public relations and public affairs across the universities and colleges. She lives in Cambridge, and when not thinking about reputation, she thinks about garden design.

Elizabeth Parkinson

Assistant Vice President for Marketing and Communications, University of Michigan

With over 30 years of marketing strategy work for fortune 500 companies and as CMO for the State of Michigan and the Detroit Lions, Elizabeth brings a diverse and audience-centric approach to her responsibility for the overall marketing and brand strategy for the University. She works closely with the marketing and communication teams at each of the schools, colleges, units and central administration offices to ensure that there's consistent messaging and leveraging of the brand on behalf of the overall university reputation. She also leads the university's Executive Marketing Council which is made up of the top marketing personnel across the University of Michigan.

Naqaash Pirani

Principal, Value Realisation, Hootsuite

For the past 10+ years, I've been helping organizations navigate the complex world of IT/Digital transformation. My experience has spanned the Healthcare, Financial Services, Retail, Media & Entertainment, Higher Education, Automotive and Commercial Real Estate sectors. As a Principal Consultant on the Value Realization Team at Hootsuite, I advise clients on how to build and execute strategic social media programs to improve their customer experience and drive business ROI.

Prior to joining Hootsuite, I was a consultant at PwC where I helped clients develop and execute enterprise-wide digital initiatives. I hold an MBA in the Management of Technology and Innovation and am a certified Project Management and IT Services professional.