Sandra’s presentation was entitled ‘Tweets and Twitters for brand amplification‘. From student insiders to the Stephen Fry effect, the presentation shares insights into Cardiff University’s social & digital media strategy in action.

Eilis’ presentation was entitled ‘Public Affairs to support UCD’s institutional strategy’. As the Celtic Tiger gives way to economic austerity, the relative position of public affairs over traditional marketing becomes more important for the higher education sector. This session opened up a discussion on how and why relations with stakeholders and Government funders need to be in the arsenal of the communication function.

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York 2013 Conference Presentation: Tweets and Twitter for Brand Amplification

York 2013 Conference Presentation: Public Affairs to support UCD’s institutional strategy

Sandra currently leads Cardiff University’s Communication and International Relations Division, which is responsible for identifying, promoting and co-ordinating the University’s activities outside the UK, as well as managing the reputation of the University and for communicating its achievements, aspirations and other information to internal and external stakeholders throughout the world.

Prior to joining Cardiff University in 2005, Sandra worked in the travel and tourism industry for over 20 years. She was Deputy Chief Executive of Visit London (previously London Tourist Board) and has also worked for the Northern Ireland Tourist Board where she was responsible for all international marketing. She is a graduate of the University of Edinburgh. Sandra now works as Director of Communications at University of London.

Eilis has held a number of senior communication and marketing roles in a variety of sectors including finance, natural gas, food safety, health and higher education. Her experience covers the public and private sectors.

In addition to her marketing experience in brand identity and corporate reputation, she has extensive strategic and operational experience in running media and corporate public relations operations with a high degree of crisis management.

Within the realm of public affairs she has worked on clean air designation, tobacco control, food safety enforcement and Government funding.

Eilis is director of communication at University College Dublin. Previously she held a similar role at Dublin City University. Prior to that, she was director of communication, education & training during the start-up phase of the Food Safety Authority of Ireland. Eilis was public relations manager with Bank of Ireland for eight years and with Bord Gais Eireann, the national natural gas operator in Ireland, for five years.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.