On Wednesday the 18th of March 2020 we hosted our inaugural webinar: How to maximise your reputation from international partnerships.

Higher Education industry experts, Hilary Layton and Mark Sudbury answered audience questions on university reputation & International Partnerships, shared insights from recent research with leaders at global universities*.

How can you use partnerships to boost your institution’s global reputation? How do we sustain important partnerships? How can we manage risks in light of current challenges from coronavirus and responses to climate change? How can we work together across the organisation to maximise the impact of partnerships?

About the Speakers

Hilary Layton

Hilary Layton is a specialist in global higher education, with a plethora of experience of working with global academic partners and establishing international relationships.

Some of Hilary’s extensive experience includes working as Director of Global Engagement, and also Director of Communications at the University of York. Hilary also established a representative office in Brussels for three Russell Group universities, set up the York Maastricht Partnership, and investigated the feasibility of numerous potential TNE opportunities for the University of York. She has recently worked extensively on the implications for UK HEIs on the new relationship with the EU. She is a Steering Group member of the UK-Jiangsu 2020 Consortium and has also previously worked as a press officer for the international charity VSO, and for the UK Foreign and Commonwealth Office.

Hilary has authored thought pieces for the Chronicle of Higher Education, taught for three years at the World 100 Reputation Academy, and spoken at numerous national and international events.

Mark Sudbury

Mark is W100’s Head of Global Network Development. He led communications and marketing activity at University College London (UCL) for nearly 10 years, helping to build reputation and establish it as a global brand. He has presented at conferences around the world on university reputation, communications, and marketing. He has also played key roles in the networks of Communications Directors at the League of European Research Universities (LERU) and the Russell Group.

Earlier in his career, Mark worked for the UK government where he managed communications around legislation which led to a ban on smoking in public places. He was Head of Public Affairs at the Football Association, the governing body for soccer in England, and started his career at the University of Sussex.

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