Covid-19 is challenging every university in ways that would have been unimaginable six months ago. This could be the ultimate reputation test. With this in mind, The World 100 Reputation Network launched a monthly survey to shed light on the challenges for reputation leaders in a unique time and chart the journey as best we can.

What have we learned so far? We hosted webinars for our experts to discuss the data collected in March, and examine how 65 leading global universities have managed reputation and stakeholders so far during the COVID-19 crisis.

The webinars were planned to accommodate different time zones to help our members access the insights. The first, held on Tuesday 5th May was hosted by our Director, Louise Simpson alongside Director of Communications at University College Dublin, Eilis O’Brien, and Issues and Strategic Communications Manager at University of Alberta, Jillian Hamilton.

The second featured insights from W100 Head of Global Network Development, Mark Sudbury alongside Cheif Marketing Officer at University of Newcastle, Australia, Tracy Chalk.

About the Speakers

Eilis O'Brien

Eilis O’Brien - Director of CommunicationEilis has held a number of senior communication and marketing roles in a variety of sectors including finance, natural gas, food safety, and health. Her experience covers the public and private sectors.

In addition to her marketing experience in brand identity and corporate reputation, she has extensive strategic and operational experience in running media and corporate public relations operations with a high degree of crisis management.

Before joining UCD, Eilis held a similar role at Dublin City University. Prior to that, she was the Director of Communication, Education, and Training during the start up phase of the Food Safety Authority of Ireland.

Tracy Chalk

A senior leader specialising in strategic and structural transformation, Tracy recently joined the University of Newcastle as the Chief Marketing Officer overseeing the centralisation of brand, marketing, communication, and student recruitment. This role followed two years at the University of the West of England where she led a complex transformation of marketing, communication, internal engagement, alumni relations and philanthropy. Tracy entered the Higher Education sector at The Australian National University where she spent seven years leading the development of the University’s brand and marketing strategies.

Throughout her career, the achievements Tracy covets most include working with the Australian Prime Minister’s Office as the principle brand strategist for APEC Australia 2007, helping shape Canberra’s city brand through the Chief Minister’s Strategic Brand Advisory Board and the Canberra Convention Bureau Board, and helping change the lives of students by encouraging them to take up further study.

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Watch the COVID-19 webinars below or download a PDF of the presentation

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PDF: Taking The Temperature of COVID-19 Webinar Part 1: Europe and North America

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PDF: Taking The Temperature of COVID-19 Webinar Part 1 - Australasia and Asia