World 100 Live

World 100 Live 2022: London, United Kingdom

World 100 Live is back for 2022. This member-only event will take place at the Hilton Metropole, London on Wednesday 16 November. This event is a fantastic networking opportunity, and offers members in the UK and Europe the chance to discuss and debate some of the key issues in higher education reputation.

The programme featured speakers from member institutions from across Europe and includes a delegate dinner to further the networking opportunities.

W100 Members can attend the W100 LIVE sessions free of charge*. There will be a charge of £50 per person for the dinner.

Email Sarah Thomas to book your place.  Places are strictly limited so please book as soon as you can to avoid disappointment; *1 place per member university – we will run a waiting list for additional delegates from the same university.


The event, although separate, will run parallel to THE Campus Live UK & Ire and THE awards, which runs on both 16 & 17 November at the same venue. The timings of World 100 Live allow members to attend THE Campus LIVE. As part of the 2022-2023 membership offer, World 100 Reputation Network members can claim one free ticket to THE Campus Live, and a 50% discount on additional places. Please contact us for the code. 

The Schedule

Title

Presenters

Time


Coffee & Tea
16:30 PM (GMT) - 16:45 PM (GMT)

Session 1: 
King's College London and the ZOE App - building reputation in a crisis without a budget.
Tanya Wood, Senior Communications Business Partner, King’s College London
16:45 PM (GMT) - 17:15 PM (GMT)

Session 2
How do universities stand out? The World 100 Network annual project – update
Mark Sudbury, Head, The World 100 Reputation Network

Rowen Elliot, Senior Insight Analyst, The World 100 Reputation Network

17:15 PM (GMT) - 17:45 PM (GMT)

Session 3:
The changing role of science press officers.
Fiona Fox, CEO, The Science Media Centre
17:45 PM (GMT) - 18:15 PM (GMT)

Drinks and Dinner
18:30 PM (GMT)

ACCESS EVENT MATERIALS AND VIDEOS BELOW

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Montreal Conference 2022

W100 Annual Conference 2022: Montréal, Canada

2022 saw the return of the face-to-face World 100 Annual Conference, three years since the last event in Manchester. The event took place in beautiful Montréal, Canada, and in a change to previous conferences, was hosted by two of the world’s leading universities: Concordia University and McGill University, with a day allocated to each institution. The World 100, Network members and a myriad of higher education experts came together to explore the future of reputation in higher education with a focus on connectivity and innovation.

The theme reflected the vast growth and developments higher education has seen over recent years, whether it be down to changes demanded by COVID-19 or changes that reflect ongoing societal issues and student demands.

The return of the in-person conference also saw a return of the members’ study tour, where delegates visited the campuses of further prestigious, member institutions based in Canada, University of Toronto and McMaster University. World 100 Study tours offer delegates exclusive access to unique reputational assets of the host university and the opportunity to hold strategic discussions with senior university staff.


Session highlights:

Reputation Building and Storytelling | Prof. Mark Scott, The University of Sydney

Rankings, Reputation and Impact | Phil Baty & Duncan Ross, Times Higher Education

The Reputational Challenges of the Free Speech agenda | Scott Jaschik, Inside Higher Ed

Structures for Delivering Effective External Relations | Elan Macdonald, University of Alberta

Strategies for Engaging Stakeholders | Santiago Fernández-Gubieda Lacalle, University of Navarra

Our Speakers

Mark Scott The University of Sydney

Mark Scott
The University of Sydney

Scott Jaschik Inside Higher Ed

Scott Jaschik
Inside Higher Ed

Phil Baty
Times Higher Education

Duncan Ross

Duncan Ross
Times Higher Education

Elan Macdonald
University of Alberta

Santiago Fernández-Gubieda Director of the Reputation Unit

Santiago Fernández-Gubieda
University of Navarra

Kirsten Andrews

Kirsten Andrews
The University of Sydney

Derek Ruths, Professor of Computer Science and Co-Founder of Charitable Analytics International

Derek Ruths
McGill University & Charitable Analytics International

Gina Cody, Concordia alumnus and donor to the Gina Cody School of Engineering and Computer Science

Gina Cody
University of Concordia (Gina Cody School of Engineering and Computer Science)

Andrew Simmons

Andrew Simmons
The University of Manchester

Anne Whitelaw

Dr. Anne Whitelaw
Concordia University

Dr. Faye Diamantoudi
Concordia University

Paula Wood-Adams
Concordia University

Lacea Loader
University of The Free State

Are you a member of the World 100 Reputation Network? You can log in and access PDFs of the presentations by clicking on the icon above.

If you attended the conference but are not a member you will be sent a URL of password-protected files.

If you have not received this URL please email info@theworld100.com

Study Tour | 17-18 October 2022

This year’s members’ study tour, was hosted by not one, but two leading universities: The University of Toronto and McMaster University. Members got the opportunity to hear from key representatives at both universities, as well as explore their campuses and more.

Bookings for The World 100 Conference are subject to terms and conditions. 

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

find out more


World 100 Live

World 100 Live 2021: London, United Kingdom

With much of the world still in the midst of a pandemic and most international travel restricted, the 2021 World 100 Annual Conference is taking a new format. Unlike 2020, when everything was an online necessity, we wanted to try and give those who could be with us in person a chance to do so.

Therefore, after months of online-only events, World 100 Live gives UK and European members the chance to reunite in person and hear from experts on a variety of issues pertinent to higher education reputation in 2021.

We will be running a series of regional World 100 Conferences during the 2021/2022 membership year that will offer the best opportunity (given pandemic uncertainties) of providing the face-to-face engagement that our members value so highly, and the ability to engage with leading speakers focusing on the key issues in higher education reputation management.

These regional events will take place in three key regions: Europe & the UK; the APAC region and North America.

The first of these was W100 Live and took place in London, UK, on November 24 2021.

The programme featured speakers from member institutions from across Europe and included a delegate dinner, giving attendees a return to the networking of previous conferences that we’ve been missing for so long.

The event, although separate, ran parallel to THE Campus Live UK and THE awards and formed part of this year’s conference series which sees The World 100 Annual Conference replaced with three regional in-person or hybrid events in three regions of the globe.


SPEAKERS

jane chafer - University of Exeter

Jane Chafer, University of Exeter
Garth Davies, University of Exeter

Garth Davies, University of Exeter

Rachel Sandison, The University of Glasgow
Santiago Fernández-Gubieda Director of the Reputation Unit

Santiago Fernández-Gubieda, University of Navarra
john gill

John Gill, Times Higher Education

The Schedule

Title

Presenters

Time


Networking Lunch, including Q & A with John Gill, Editor of THE
12:00 PM (GMT) - 13:15 PM (GMT)

Session 1: 
A Reputation for Sustainability - how universities are leveraging their green impact to build profile
Jane Chafer, University of Exeter
Garth Davies, University of Exeter
Rachel Sandison, The University of Glasgow
13:15 PM (GMT) - 14:10 PM (GMT)

Session 2
Consulting the Oracle – an expert approach to understanding reputation using the Delphi technique
Santiago Fernández-Gubieda, University of Navarra
14:10 PM (GMT) - 15:00 PM (GMT)

Refreshments & Networking
15:00 PM (GMT) - 15:30 PM (GMT)

Session 3: The Reputation Opportunity
A chance to explore and discuss the 2020/2021 research project which looks at reputational gain leveraged from research and communications conducted during COVID-19
Mark Sudbury, The World 100
15:30 PM (GMT) - 16:15 PM (GMT)

Drinks and Dinner
18:00 PM (GMT)

The Venue

World 100 Live was held at London Hilton, Metropole Hotel London, UK. Opposite Edgware Road tube station, the hotel is less than a mile from Hyde Park, Oxford Street, Marble Arch, and Paddington Station, which has express trains to Heathrow Airport.

COVID POLICY

covid policy W100Live

The World 100 acknowledges the ongoing COVID-19 crisis in the UK and accepts its obligation to comply with any official guidance from UK Government. The World 100 agrees to communicate without delay any issues it may have in delivering the conference as it has been marketed. Delegates acknowledge that COVID-19 may require The World 100 to take one or more of the following measures for the safety of the venue staff and the safety of delegates attending the event:

(i) impose maximum delegate numbers at the event;
(ii) limit food or drink availability;
(iii) impose specific requirements regarding personal protective equipment such as the wearing of masks;
(iv) offer a hybrid or fully virtual version of the conference;
Please be considerate of your peers and give people extra space.

In line with government advice, we are encouraging delegates to self-test before attending an event to ensure they do not have COVID-19. If positive, please stay away from the event to protect your colleagues and our staff and book a PCR test immediately.
We will not be asking for a ‘vaccine passport’ when attending an event, however, we do encourage clients to get both doses (and a booster if eligible) of the coronavirus vaccine.
If you are displaying any covid symptoms, please do not attend our event.

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

find out more


W100 Virtual Annual Conference

W100 Annual Virtual Conference 2020: Worldwide

The W100 virtual annual conference Reimagining University Reputation: Evolution and Change was held between 2– 6 November 2020.

Thank you to everyone who joined us online for the first World 100 virtual conference.

Operating as a week-long ‘festival of reputation’, the conference included top speakers on the key issues facing the sector as we adjust to the new environment driven by the pandemic. There were also opportunities to network with colleagues across the world.

The virtual conference was a key part of the 2020-21 W100 membership year, which will also feature new initiatives including a bespoke reputation workshop for each member, regional W100 events, free tickets to Times Higher Education summits, and more networking and training opportunities. Full details are available to members.

Access on-demand content [Ticket Holders Only]
World 100 Virtual Conference

Topics covered


The role of reputation is even more important in the new global post-pandemic environment, and so the conference addresed key issues around areas including:

  • New ways of working, including the role of technology
  • Structures and resources in a time of financial constraints but increased demand
  • Communicating change with students
  • Advancing the brand during a crisis
  • Has the role of science been advanced and how do universities capitalise?
  • How do we measure reputation on the new world?

Many of the workshops at the virtual conference were led by W100 members, sharing their own perspectives on challenges and opportunities.

Find out more about the sessions and speakers below:

Speakers

catherine priestley

Catherine Priestley
Astrazeneca

Dan Dillon

Dan Dillon
Arizona State University

Duncan Ross

Duncan Ross
Times Higher Education

Andrea Farqhuar

Andrea Farquhar
McMaster University

Kirsten Andrews

Kirsten Andrews
The University of Sydney

Alex Lawson

Alex Lawson
McMaster University

Anders Frolund

Anders Frølund
Aarhus University

liz mcmillen

Liz McMillen
The Chronicle of Higher Education

Alan Ferns

Alan Ferns
The University of Manchester

Abi Kelly

Abi Kelly
RCSI University of Medicine and Health Sciences

Danita Knight
Agnes Scott College

Michael Schoenfeld
Duke University

Teresa Flannery
SUNY Stonybrook University

Bryan Alexander
Georgetown University

Prof Ylva Rodny-Gumede
University of Johannesburg

Lebethe Malefo
University of Johannesburg

Dr Miguel Antonio Lim
The University of Manchester

Ntombise Mangqase
University of Johannesburg

Philippe Beauregard
Concordia University

Johanna Lowe
The University of Sydney

David Estok

David Estok
University of Toronto

World Leadership and Management Summit

Other Conference Benefits Included:

  • Opportunities to network with colleagues around the world
  • The chance to put your questions to leading reputation experts
  • Repeated sessions to allow for different time zones
  • The virtual conference will also give ticket holders access to our THE Leadership and Management session which will be held during the week

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

find out more


W100 Annual Conference 2019: Manchester, UK

The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.

The W100 Annual Conference 2019 took place at The University of Manchester in Manchester, UK, from 9 – 11 September. Sally Sykes, Director of Communications and Marketing, and Alan Ferns, Associate Vice-President of External Relations and Reputation, were our hosts. The conference focused on how universities can build reputation through working with their communities and wider society.

The theme ‘A Reputation for Relevance – Universities Engaging with Society’ allowed us to explore how universities are building a reputation for working with local communities; how students are prepared for roles as citizens; how we prove higher education is contributing to society.


Conference Highlights


Taking science to the masses | Professor Brian Cox OBE, The University of Manchester
Britain’s most popular cosmologist and Renaissance man takes us behind the scenes of some of his global engagement and the impacts it has had on physics and Manchester. 

Dutch City Innovation Ignition | Rowinda Appelman, Dutch Government
How 19 Dutch cities are driving innovation in education.

Demonstrating impact | Nicky Old, Universities UK
The story and purpose behind #MadeAtUni – a campaign to brings to life the impact of universities on people, lives and communities. 

The Liberty Paradox | Monique Mourits, Utrecht University & Renee Merkx, Leiden University
How should universities respond to freedom of speech challenges in relation to developments in both social media and in politics?

Our Speakers

Professor Brian Cox OBE
The University of Manchester

Professor Dame Nancy Rothwell
The University of Manchester

Johanna-Lowe-Sydney

Johanna Lowe
The University of Sydney

Renee Merkx
Leiden University

Nicky Old
Universities UK

Rowinda Appelman
Dutch Government

David Estok

David Estok
University of Toronto

Jonathan Grant
King’s College London

Philippe Beauregard
Concordia University

Monique Mourits
Utrecht University

Members Day | 9 September 2019

Our Manchester hosts put together a fantastic Members’ Day*, with an optional trip to Old Trafford stadium, home of Manchester United, or to the BBC studios in Salford. This was followed by a boat trip along the canal from Salford Quays to Castlefield and a walking tour of the city. The Members’ Day dinner took place in the awe-inspiring Living Worlds gallery at the Manchester Museum.

*Members only – one place per institution

Study Tour | 12-13 September 2019

Following the conference in Manchester, a group of W100 members headed across to Belfast for a couple of days at Queen’s University Belfast – a prestigious Russell Group UK university which is building a global reputation. Guests heard about the university’s unique challenges around research communications, with senior staff leading sessions and in-depth discussions, and there was also a chance to experience the vibrant city of Belfast and its many cultural attractions.

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

find out more


2018 UBC Conference

W100 Annual Conference 2018: UBC, Canada

The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.

The W100 Annual Conference 2018 took place at The University of British Columbia (UBC) in Vancouver, Canada, from 26 – 28 September. Philip Steenkamp, Vice President, External Relations at The University of British Columbia, was our host. The conference focused on how universities stand out and differentiate themselves on a global scale.

The theme ‘Differentiation and the World-Class University’ allowed us to explore how universities can stand out from the pack as global competition increases and academia comes under greater scrutiny in an increasingly turbulent media environment.

The conference had a strong Canadian presence, with speakers from UBC, Western University, University of Toronto, Destination Canada and even Hootsuite, the innovative social media company based in Vancouver. The rest of the world was also represented with speakers from Australia, Europe and USA.


Conference Highlights


Brand Building in a Bow-tie | Professor Santa J Ono, The University of British Columbia
UBC’s President and Vice-Chancellor explores how a strong, authentic brand differentiates UBC, and how as president he works to build the brand through authentic leadership.

Managing a Public Brand | Bryan Daisley & Alanya Cannon, University of Washington
How the UW manages a brand and a comprehensive campaign in the public eye.

Building a Reputation through High-profile Conferences | Anders Frølund, Aarhus University
The unique collaboration between the city, the private sector and the University and the connection between hosting international conferences and recruitment of international researchers.

University Reputation: What Attracts High School Students | Professor Masahiro Okamoto, Kyushu University
What are the current educational backgrounds and problems of high schools and undergraduate schools in Japan, and what attracts high school students?

Digital Differentiation | Naqaash Pirani, Hootsuite
Insights on how to differentiate your University’s brand using social media.

Our Speakers

Professor Santa J Ono
The University of British Columbia

Professor Masahiro Okamoto
Kyushu University

David Estok

David Estok
The University of Toronto

Tania Rhodes-Taylor

Tania Rhodes-Taylor
The University of Sydney

Bryan Daisley
University of Washington

Philip Steenkamp
The University of British Columbia

Jacqui Marshall
University of Exeter

Naqaash Pirani
Hootsuite

Elizabeth Parkinson
University of Michigan

Professor Niraj Dawar
Western University

Anders Frølund
Aarhus University

Members Day | 26 September 2018

Our Vancouver hosts put together a fantastic Members’ Day, starting with a trip to Grouse Mountain and a private wildlife ranger interpretive session with resident grizzly bears, followed by lunch at the Observatory. Members explored Grouse Mountain (including the great gift shop!) with an optional Lumberjack show. Members spent the evening at The Chan Centre for the Performing Arts with American theoretical physicist and futurist Michio Kaku, followed by a reception at the Great Performer’s Lounge with drinks and canapés.

Study Tour | 24-25 September 2018

Before the conference in Vancouver, a group of W100 members headed across the boarder to Seattle for a couple of days at the University of Washington – a prestigious US public research university with an impressive global reputation. During the visit, members learned about the UW’s pioneering Global Innovation Exchange (GIX) — a partnership between the University of Washington and China’s Tsinghua University, with support from Microsoft, joined Vice President for Innovation Strategy Vikram Jandhyala for an inside look at CoMotion, the UW’s collaborative innovation hub and toured the beautiful, historic campus. Members also had the quintessential Seattle experiences, including a coffee tasting at TK and dinner at the iconic Ray’s Boathouse.

Study Tour | 1-2 October 2018

Following the UBC conference, a group of W100 members travelled to Calgary for a weekend of exploration before spending two days at the University of Calgary – one of Canada’s top comprehensive research universities which is building a global reputation. Members learned about the strategic areas of research strength and teaching expertise at the University of Calgary — areas that anchor their efforts in national and international reputation-building. Members also experienced a night at the Glenbow Museum, enjoying cocktails and dinner featuring Canadian local and Indigenous-inspired cuisine while learning about the Alberta ‘mavericks’.

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

find out more


2017 Utrecht Conference

W100 Annual Conference 2017: Utrecht, Netherlands

The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.

The W100 Annual Conference 2017 took place at Utrecht University in Utrecht, the Netherlands, from 4 – 6 October. Cor Jansen, Director of Regional Co-operation and Strategic Alliances, Utrecht University, was our host. The conference focused on how universities work to influence on a global scale, which the world-leading Dutch are well-versed in.

The theme ‘Circles of Influence: Putting your University at the Heart of the Conversation’ recognises that in this dynamic environment, universities need to be at the very heart of the conversation and be proactive in contributing to its pace and rhythm.

We had a range of international speakers with other perspectives which shined a light on opportunities and challenges surrounding the topic of influence in different parts of the world. We examined how American universities are navigating changing times, new techniques in student recruitment, city influence, connecting with employers and industry and how leading academics are influencing global research.


Conference Highlights


Beyond degrees: NUS’ approach to attracting millennials | Arlene Tan, National University of Singapore
Insights and ideas on how to engage millennials wanting an education that is just beyond degrees, plus a look at NUS’ admissions publicity campaign.

American universities: navigating in changing times | Joanna Regulska, University of California, Davis
The challenges, but also the dynamic opportunities, American universities face in a constantly evolving environment.

City influence: Brand, engagement and civic power | Tania Rhodes-Taylor, The University of Sydney and Alan Ferns, The University of Manchester
Considering the role of place in reputation strategy, what are the challenges and opportunities presented by a City brand and in what way can universities leverage or overcome these?

Connecting with employers and industry to strengthen global influence | Dasha Karzunina, QS Intelligence Unit
How universities can best engage with employers in a meaningful way, in order to strengthen their influence.

Flexing social media: the use of Weibo | Katherine Ma, University of Hong Kong
How The University of Hong Kong uses Weibo, one of the most popular social media sites in China and fast rising in the western world, to engage mainland Chinese students.

Our Speakers

Bert van der Zwaan
Utrecht University

Saskia Kapinga
Royal Dutch Shell

Cor Jansen
Utrecht University

Joanna Regulska
University of California, Davis

James Kennedy
Utrecht University College

Diane Kenyon
University of Calgary

Rachel Sandison
University of Glasgow

Jessica Winters
Utrecht University

Denis-Ancion Maastricht University

Denis Ancion
Maastricht University

Andrea Farqhuar

Andrea Farquhar
McMaster University

Alan Ferns

Alan Ferns
The University of Manchester

Members Day | 4 October 2017

Our Utrecht hosts put together a fantastic Members’ Day, starting with a boat tour along the beautiful canals of Utrecht, followed by a buffet lunch at the Paushuize (House of the Pope). Members explored Utrecht with a guided tour around the city and a visit to the Central Museum. Those looking to network with colleagues could then visit the Partnership Lounge in the Karel V hotel, and the evening ending with the member’s dinner at Museum Speelklok.

Study Tour | 2-3 October 2017

Before the conference in Utrecht, a group of W100 members first headed to the city of Groningen for a couple of days at the University of Groningen – a top public research university and the second-oldest university in the Netherlands. During the visit, members learned about the University of Groningen brand and overseas expansion, plus the university’s campaigns, Nobel Prizes, and impactful research. Members also experienced a tour of historic university, explored the city and had drinks and dinner.

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

find out more


2016 Dublin Conference; University College Dublin

W100 Annual Conference 2016: Dublin, Ireland

The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.

The W100 Annual Conference 2016 took place at University College Dublin (UCD) in Dublin, Ireland, from 6 – 7 October. Eilis O’Brien, Director of Marketing and Communications, University College Dublin, was our host. The conference focused on how universities communicate their university reputation and research through storytelling and cultural heritage.

The theme focus, ‘Higher Narrative: Communicating University Reputation and Research through Storytelling, Culture and Heritage’, is one the Irish might rightly argue to be experts in, and it explored how you create interest in your present and future, through good brand narratives, compelling research stories and social media. 2016 also marked the centenary of The Easter Rising, one of the defining moments of the struggle for Irish independence which began on Easter Monday 1916, providing a particularly interesting context for our theme.

Dublin is one of the most connected cities in the world, with international flights to destinations across Europe and North America and of course a reputation for fine food, bars and wonderful Georgian architecture right by the sea. Ireland is also home to some of the most impressive hi-tech and marketing companies, including Google and Intel, and made for a stimulating venue for our annual conference. Experts from world-class universities presented on topics including changing narratives during a crisis, how to communicate research and visualising campaigns.


Conference Highlights


Connective Campaigns: Storytelling in the Age of Engagement | Paul Andrew, Harvard University
At a time of deep mistrust of institutions, and in what some have called the ‘post-fact’ era, what attributes make for leading institutions and how can communicators contribute?

Brand Brinkmanship. Applying commercial brand planning to an academic culture and living to tell the tale! | Dan Dillon, Arizona State University
Why audiences matter and how do we engage with them? How do we integrate across platforms? What messages do we want to send? What breaks through?

The 8-second Attention Span | Ovidia Lim-Rajaram, National University of Singapore (NUS)
With the average attention span dropping to eight seconds in 2013, how do you keep your publicity efforts relevant, while meeting internal objectives?

Changing the narrative during a crisis | Graham Bethune, University of Queensland
Exploring stories told under pressure, how they differ from stories told around a camp fire, and some of the lessons for managing a brand narrative.

The Power of Authentic Storytelling through Brand Journalism | David Estok, University of Toronto
Content-rich universities are filled with interesting
people who are working to solve the problems of the world – delve into how to tell authentic, memorable stories about people and build brand at the same time.

Our Speakers

Professor Andrew J Deeks
University College Dublin

Eilis O’Brien - Director of Communication

Eilis O’Brien
University College Dublin

Paul Andrew
Harvard University

Ovidia Lim-Rajaram

Ovidia Lim-Rajaram
National University of Singapore

Dan Dillon
Arizona State University

Frank McGuinness
University College Dublin

Kirsti Lehmusto

Kirsti Lehmusto
University of Helsinki

Steve Thompson
University of Sheffield

Dasha Karzunina
QS Intelligence Unit

David Estok

David Estok
University of Toronto

Sandy van Heerde
Utrecht University

Members Day | 5 October 2016

Our Dublin hosts put together a fantastic Members’ Day, starting with a tour of The Guinness Storehouse exploring the history of the beer through various interactive exhibitions. Following this was lunch at The Market Bar, a popular tapas restaurant with soaring ceilings and a typical laid-back atmosphere. Members experienced a walking tour of Dublin, led by historian Donal Fallon, and after free time to explore the city at their own pace, members ended up at Roly’s Bistro, Ballsbridge, for the members’ dinner.

University of Glasgow

Study Tour | 3 - 4 October 2016

Before the conference in Dublin, Ireland, a group of W100 members first headed across the pond to Glasgow, Scotland, for a couple of days at the University of Glasgow – a top global public research university and the fourth-oldest university in the English-speaking world. During the visit, members attended sessions with practical examples of successful research communications and discussion of the marketing communications challenges in significant campus development. A visit to The Hunterian, one of the world’s leading university museums; the Kelvin Hall, a brand new centre of excellence for collections-based research & teaching, public engagement and health & wellbeing; and a tour of the beautiful and historic campus are just some of things members experienced.

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

find out more


2015 Sydney Conference

W100 Annual Conference 2015: Sydney, Australia

The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.

The W100 Annual Conference 2015 took place at The University of Sydney, Australia, from 28 – 29 September. Marian Theobald, Director of Marketing and Communications, The University of Sydney, was our host. The conference focused on how place can impact university reputation.

The theme ‘The Power of Place: Communicating Global Universities as Destinations & Experiences’ recognises that place holds weight with university reputation, and allowd us to explores how universities can use their city and community to attract top students, how to reflect the brand in the built environment and how to reassure people about safety and security when things go wrong.

With had a range of international speakers, the conference showcased how experts in destination marketing from the world’s best universities make the most of their cities and campuses.


Conference Highlights


House of Cards: Getting the politicians on your side | Tim Payne, The University of Sydney
A look at successful policy advocacy, drawing on lessons from Australia, including the current debate over fee deregulation.

Study in Germany: the beauty and the beef of a powerful country brand | Michael Harms, German Academic Exchange Service (DAAD)
Insights on the success of DAAD, the driving force behind the creation of a powerful brand for higher
education “made in Germany”, in using connotations of German high-tech to market its higher education.

Demonstrating the economic value of the university to the city | Kazuo Ogata, Kyushu University
Experiences of working with the city to create a university of the future that will foster cohesive and economically rewarding relationships between campus and community, and students and citizens.

Going for Gold: Opportunities for universities in major sporting events | Ailie Ferrari, University of Glasgow and Cor Jansen, Utrecht University
Using examples including the Commonwealth Games (2014) and Tour de France (2015), how have world class universities leveraged their brand in major sporting events?

Changing Places: the benefits and caveats of global partnerships  | Alessia Lefebure, Columbia University and Professor Andrew Coats, Monash Warwick Alliance
A look at the multilevel partnership within the Alliance Columbia University partners with, and the experiences of the Warwick-Monash partnership.

Our Speakers

Dr Michael Spence
The University of Sydney

Professor Andrew Coats
Monash Warwick Alliance

Professor Nancy Rothwell
The University of Manchester

Alessia Lefebure
Columbia University

Kazuo-Ogata-Kyushu University

Kazuo Ogata
Kyushu University

Karen Carriero
The University of Western Australia

Michael Harms
German Academic Exchange Servive (DAAD)

Er Meng Hwa
Nanyang Technological University

Lara McKay
The University of Melbourne

Miguel Lim
Aarhus University

Alan Ferns

Alan Ferns
The University of Manchester

Members Day | 27 September 2015

Our Sydney hosts put together a fantastic Members’ Day, starting with a private, special access tour of the iconic Sydney Opera House. This was followed by a lazy Sydney Harbour cruise, taking in the sights of the Sydney Harbour Bridge and the Royal Botanic Gardens while enjoying typical Sydney refreshments. After some free time to explore the city, members experienced dinner on Bondi Beach at one of Sydney’s best loved beachside restaurants.

Study Tour | 24 -25 September 2015

Before the conference, a group of W100 members headed to Canberra for a couple of days at the Australian National University – one of the world’s leading research universities. During the visit, members learned about how the challenges and responsibilities of being Australia’s only national university influence the ANU brand and communications. Members experienced roundtable discussions and presentations on strategies for maximising impact, increasing influence and building reputation, as well as a walking tour of the campus, afternoon tea overlooking the Uriarra Valley and dinner at Monster Kitchen and Bar.

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

find out more


Michigan 2014 Annual Conference

W100 Annual Conference 2014: Michigan, US

The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.

The W100 Annual Conference 2014 took place at the University of Michigan, United States, from 7 – 8 October. Lee Doyle, Director of Communications Policy and Administration, University of Michigan, was our host. The conference focused on the theme of transformation and how universities must change and adapt to survive.

The theme ‘Transformation: where world-class universities have to change to survive’ allowed university leaders to discuss the often similar obstacles that world-class universities now face, and to share their varied and innovative adaptations for preserving and developing institutional reputation in the face of new challenges.

Those responsible for reputation management in a range of exceptional international universities led master classes on topics such as world-class brand-building, international strategy and leadership, rankings and recruitment, plus stakeholder engagement and social media.


Conference Highlights


House of Cards: Getting the politicians on your side | Tim Payne, The University of Sydney
A look at successful policy advocacy, drawing on lessons from Australia, including the current debate over fee deregulation.

Study in Germany: the beauty and the beef of a powerful country brand | Michael Harms, German Academic Exchange Service (DAAD)
Insights on the success of DAAD, the driving force behind the creation of a powerful brand for higher
education “made in Germany”, in using connotations of German high-tech to market its higher education.

Demonstrating the economic value of the university to the city | Kazuo Ogata, Kyushu University
Experiences of working with the city to create a university of the future that will foster cohesive and economically rewarding relationships between campus and community, and students and citizens.

Going for Gold: Opportunities for universities in major sporting events | Ailie Ferrari, University of Glasgow and Cor Jansen, Utrecht University
Using examples including the Commonwealth Games (2014) and Tour de France (2015), how have world class universities leveraged their brand in major sporting events?

Changing Places: the benefits and caveats of global partnerships  | Alessia Lefebure, Columbia University and Professor Andrew Coats, Monash Warwick Alliance
A look at the multilevel partnership within the Alliance Columbia University partners with, and the experiences of the Warwick-Monash partnership.

Our Speakers

Dr Michael Spence
The University of Sydney

Professor Andrew Coats
Monash Warwick Alliance

Professor Nancy Rothwell
The University of Manchester

Alessia Lefebure
Columbia University

Kazuo-Ogata-Kyushu University

Kazuo Ogata
Kyushu University

Karen Carriero
The University of Western Australia

Michael Harms
German Academic Exchange Servive (DAAD)

Er Meng Hwa
Nanyang Technological University

Lara McKay
The University of Melbourne

Miguel Lim
Aarhus University

Alan Ferns

Alan Ferns
The University of Manchester

Members Day | 6 October 2014

Our Michigan hosts put together a fantastic Members’ Day, starting with free time to explore the beautiful city of Ann Arbor. Early afternoon kicked off with a tour of ‘The Big House’, University of Michigan’s football stadium (and the largest stadium in the United States), and was followed by dinner at the Gandy Dancer, a restaurant known for its creative preparations of seafood, steaks and pasta dishes and situated in the beautifully restored 1886 Michigan Central Depot.

Study Tour | 9-10 October 2014

Before the conference, the first group of W100 members headed to Chicago to spend a couple of days at the University of Chicago – a top private research university. During the visit, members learned about how University of Chicago articulated its brand, its innovation at the Chicago Innovation Exchange, about its Urban Education Institute, and building a global university brand through a panel discussion. During the visit, members enjoyed a guided tour of Frank Lloyd Wright’s world-famous Robie House, walking tour of the campus, the Chicago Architecture tour and an intimate banquet dinner at the Quad Club, Solarium.

Study Tour | 9-10 October 2014

The second group of W100 members headed to London, Ontario, to spend a couple of days at Western University – a top public research university and member of the U15. Members learned about the university’s international strategy, the marketing of the Ivey Business School, the promotion of Western’s research strengths, plus the student experience and importance of residence to the Western Experience. During the visit, members enjoyed a walking tour of the campus and the Centre for Planetary Science, followed by a drinks reception and dinner at Museum London. A memorable trip to Niagra Falls concluded the tour.

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

find out more


Japan and korea Conference

W100 Annual Conference 2014: Japan and Korea

The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.

The 2014 conference, hosted in conjunction with The British Council, as part of the Reputation in Higher Education Conference in Tokyo, Japan on Wednesday 5th March 2014. It featured the launch of the Times Higher Education World Rankings 2014.

Louise Simpson, Director of The World 100 and The Knowledge Partnership,  announced preliminary findings of W100 research into how reputation impacts on the decision-making process of PhD students at the conference.

The conference was followed by a Spring study tour to some of South Korea’s leading universities: Seoul National University, Sookmyung Women’s University and POSTECH.

View a video from the event below:


Conference Overview


Announcement of the 2014 Times Higher Education World Reputation Rankings | Phil Baty Editor, Times Higher Education Rankings

Recent initiatives by the Japanese government and the drive to push Japanese institutions up the global rankings|  Hakubun Shimomura, Minister of Education, Culture, Sports, Science and Technology, MEXT

An Avalanche is Coming – Higher Education and the Revolution Ahead | Sir Michael Barber, Chief Education Advisor, Pearson

Reputation Management – A Case Study from the University of Tokyo | Masako Egawa, Executive Vice President, University of Tokyo

Building a Legacy – A Case Study from the University of Hong Kong | Professor Lap-Chee Tsui Vice-Chancellor and President, The University of Hong Kong

Context setting: The wider meaning of reputation management and its impact on the knowledge economy | Mark Sudbury, Director of Communications, University College London

Announcement of research findings on how reputation impacts on the decision making process of PhD students | Louise Simpson Director, The World 100 Reputation Network

A level playing field? Reputation management in non-English speaking countries | Jasper Steen Winkel, Director of Communications, University of Copenhagen

The importance of reputation when choosing academic partners – Case studies from the National University of Singapore on their partnerships with top global universities | Anne Pakir, Director, International Relations Office and Associate Professor, Department of English Language and Literature, National University of Singapore

Building reputation from scratch – are tradition and history a prerequisite for prestige? Case study from a modern university – Pohang University of Science and Technology | Professor Yonge Ha, Vice President of External Affairs, Pohang University of Science and Technology

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

find out more


2013 York Conference

W100 Annual Conference 2013: York, UK

The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.

The W100 Annual Conference 2013 took place at the University of York, United Kingdom, from 16 – 17 September. Hilary Layton, Director of International, University of York, was our host. The conference focused on the theme of communicating the global university through leadership, strategy and brand promotion.

The theme ‘Communicating the Global University: Marketing, media and brand strategies for reputational impact’ allowed for discussions on a wide range of higher education issues impacting university internationalisation, including leadership and global challenges, partnerships, benchmarking and rankings, communicating internationally and media relations, internal engagement and brand promotion.

Those responsible for reputation management in a range of exceptional international universities led master classes on topics such as the role of sport in reputation building, the impact of technology in brand building, the impact of country branding, international policy and PhD student university choice.


Conference Highlights


Steering institutional strategy to compete internationally | Dr Masako Egawa, University of Tokyo
University of Tokyo’s implementation of strategies to promote mobility and diversity of students and faculty members, including change in the academic calendar to “four-term” system.

The impact of fees on reputation and student choice | Richard Stenelo, Lund University and Dave Roberts, The Knowledge Partnership
How higher fees are driving students to take a fresh look at what and where to study.

Partners: how to choose partners to raise profile | Hilary Layton, University of York and Sun Wen, Nanjing University
York and Nanjing share their unlikely partnership story, demonstrating, through collaboration, some of the best profile-raising the universities have experienced.

University of Cape Town’s challenges and approaches to engaging diverse audiences | Gerda Kruga, University of Cape Town
How universities communicate across social, racial and other divides, whilst maintaining world-class standards.

Global or disconnected futures? | Lyse Doucet, The BBC
The challenges of communicating and understanding in a segmented world.

Our Speakers

Brian Cantor
The University of York

Dr Masako Egawa
The University of Tokyo

Hilary Layton
The University of York

Michael Kurts
The University of Toronto

Kerry-Anne Hoad
The British Council

Ben Sowter
QS Intelligence Unit

Sandra Elliot
Cardiff University

Lyse Doucet
BBC

Richard Stenelo
Lund University

TRACY CHALK

Tracy Chalk
Australian National University

Alan Ferns

Alan Ferns
The University of Manchester

Members Day | 15 September 2013

Our York hosts put together some fantastic social activities, kicking off with a historical walking tour of York and the Minster. After an afternoon of High Tea at Betty’s Tea Room, members experienced Evensong at York Minster, followed by a contemporary British curry at Mumbai Lounge. The evening ended with a traditional evening ghost tour of York, where members explored thousands of years of history, mystery, folklore and legends that smoulder beneath the city’s ancient streets.

Study Tour | 18-19 September 2013

After the conference, a group of W100 members headed up to Scotland to spend a couple of days at The University of Edinburgh – a member of the Russell Group and LERU and the sixth oldest university in the English-speaking world. During the visit, members learned about the University’s research, strategy and brand promotion. As well as educating themselves about the university, members enjoyed planned activities including a guided tour of the city and a splendid evening with a Scottish feast at St Trinneans, the previously famous school known for its radical education practice.

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

find out more